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Based out of Harford County, MD, Coastal Web Services provides search engine optimization and web marketing services for Maryland residents in Baltimore County, Harford County, Cecil County, Howard County, Anne Arundel County and Carroll County, as well as customers in Delaware and Pennsylvania. However, we will accommodate any customer in the U.S. As our company's name suggests, we serve customers from coast-to-coast.

This page briefly defines the various web marketing analysis tools we have included in your Google Analytics Report. These definitions will give you a better understanding of our web marketing reports and the information generated about your website.

$Index- Within your “Content” and “Top Content” reports, this heading indicates the average value of a page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).

% Exit- This heading occurs within your “Content” and “Top Content” reports, indicating the percentage of how many times a user exited your site from a specific page or set of pages.

All Traffic Sources- This is a detailed report as to where your site’s traffic stems from. It shows the source (site) and what type of medium it is (referral/organic/none). This report also shows abouthow many pages were viewed from that source, for how long, by how many new visitors, and the bounce rate.

Dashboard- The dashboard is a customizable collection of summarized reports. It briefly depicts the top details of each selected report.

Content Overview- This report gives an overview of pageview volume, unique views, bounce rate, and lists the top 5 pages that generated the most pageviews on your site.

Keywords- This report lists your top 25 keywords used to find your site. It shows how many users used a specific keyword, how many of your site’s pages were visited, the average time on the site, the percentage of new visitors, and the bounce rate as a result of using each keyword.

Map Overlay- This report shows in what regions your website has been viewed throughout the world. It displays the number of visits, pages/visit, the average time spent on the site, percentage of new visits, and bounce rate within each region.

New Vs. Returning- This report graphs how many returning visitors and how many new (absolute unique) visitors your site has garnered. A high amount of returning visitors suggest that your site’s content is engaging enough for them to visit again, while a high number of new visitors imply that your business is successfully getting visitors to your site.

Referring Sites- This shows how many visits are from people who clicked to your site from another site- also known as “referring sites.” These results are then compared to an “average user” of your site.

Site Usage- This gives a brief overview of how many total visitors your site had within the quarter, the total amount of pageviews generated, the average number of pages per visit, the average amount of time spent on the site, a percentage of unique visitors, and the site’s bounce rate.

Traffic Sources Overview- This is an overview of the different types of sources that direct traffic to your site. It includes a graph of traffic trends within the quarter, where your site’s traffic is coming from, keywords that led to your site, and referring sites.

Top Content- This report gives a detailed analysis of what your most-viewed pages are and how they’re used. This includes pageviews, unique pageviews, the average time on each page, bounce rate,and the percentage and viewer exits a certain page. This report lists the top 25 pages that generated the most pageviews on your site.

Visitor Loyalty- This chart helps to gauge your visitor retention. It can show how engaged visitors are with your product/brand or how well your marketing efforts are doing if you are a new site.

Visitors Overview- This report briefly describes how may web surfers visited your site and to what extent they interacted with it. This report shows how many absolute unique (new) viewers your site had, how many pageviews, average pageviews, time of site, bounce rate, and new visits you had. This will help you determine the quality of each site visit.


We provide website design services in Baltimore County including, but not limited to: Baldwin, Boring, Brooklandville, Butler, Chase, Fork, Fort Howard, Germantown, Glen Arm, Glencoe, Glyndon, Halethorpe, Hereford, Hunt Valley, Hydes, Jacksonville, Long Green, Maryland Line, Monkton, Nottingham, Oella, Parkton, Phoenix, Ruxton, Sparks, Sparrows Point, Stevenson, Turners Station, Upper Falls, Upperco, White Hall, Arbutus, Bowleys Quarters, Carney, Catonsville, Cockeysville, Dundalk, Edgemere, Essex, Garrison, Hampton, Kingsville, Lansdowne, Baltimore Highlands, Lochearn, Lutherville, Timonium, Mays Chapel, Middle River, Milford Mill, Overlea, Owings Mills, Parkville, Perry Hall, Pikesville, Randallstown, Reisterstown, Rosedale, Rossville, Towson, White Marsh, Woodlawn, as well as surrounding counties.

 

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