Twitter for Business

What is Twitter?

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts, informally known as "tweets". Twitter is used every day by millions of people, organizations, and businesses to discover and share new information.

There currently are over 100 million global active users, 50% of which log in every day. Of Twitter’s active users, 37% use their phones and mobile devices to tweet.

Here are some useful features that can be used for business:

1. You can use twitter on the go. Tweeting on the go will help you stay connected to your followers wherever you are. Applications have been made for Android, iPhone, iPad, Windows, and Blackberry.
2. With Twitter, you can share photos and behind the scenes information about your business. Give a glimpse of developing projects and events.
3. Twitter offers two layers of analytics to advertisers, providing in-depth insight into both paid and unpaid activity on Twitter.
4. Use “Promoted Tweets” to amplify the reach of your Tweets with targeting options that allow you to reach the right person, at the right time, in the right place. They can appear in search results or they can be targeted to your followers.
5. Let your website visitors know of your Twitter profile with a "Follow us on Twitter" button, or embed a widget on your site that will update with your latest Tweets. This will keep your visitors engaged with your business by seeing the latest news.

Why use Twitter for business?

People are using Twitter to stay connected to the world in real-time. Whereas in the past people used newspapers or TV or radio to "get informed", the results were not always in real-time. Twitter allows people to find information in real-time. This can be beneficial to not only individuals, but businesses as well.

Some benefits of using Twitter for your business:

1. Twitter promotes “brand awareness”, which keeps their brand top of mind. Whether you are a band promoting a concert, or a toy store promoting a new toy, Twitter allows a business to keep their brand out there for people to engage with.
2. Twitter can be a great environment for monitoring what the competition is doing. It can also be a great way just to see how your competition is using Twitter themselves. Perhaps you can pick up a tip or two.
3. Twitter allows you to interact with potential prospects and your target audience. You can engage with people and respond to something that they may have tweeted about.
4. Twitter can be used as a promotional tool to announce offline endeavors, upcoming online events, sales, and discounts.

Who should be using Twitter for business?

Whether you are a in a big or small market, businesses of all sizes can benefit from using Twitter.  Regardless of what your business does or what you sell, Twitter can help get your brand out there instantaneously if used correctly.

Where would you use Twitter on your website?

There are several ways to incorporate Twitter into your website. You can use the “follow us on Twitter" button, or embed a widget on your site that will update with your latest Tweets. It is strongly recommended that these features be used on your index or homepage, where it can be clearly located and accessible.

You can also link your Twitter account and news feed to a Facebook page. Linking multiple social media outlets is a great way to increase traffic flow and attention to your business online!

When to use Twitter for business.

Start using Twitter for business immediately! Begin by planning out a couple basic goals you’d like to achieve by using Twitter for your business, and then get to work!

How do I get started?

At Coastal Web Services, we offer training for all social media use for businesses. This includes account setup with basic information, and training on where everything is located and how to use it. Contact us now at 800-566-1468 or email us to get started!