Flash

Facebook for Business

What is Facebook?

Facebook is a social networking service and website where people may share any information about them, create personal profiles, add other users as friends, exchange messages, and stay connected with certain people or groups.

Along with Google, Facebook is the most frequented destination in the world. There are more than 800 million active users, 50% of which log into Facebook on a daily basis, and more than 350 million users are currently accessing Facebook through mobile devices everywhere.

Some useful features found on Facebook:

  1. A smart way of utilizing Facebook for business is by using the "like" button. This is also an effective commercial tool as, the more Facebook users "like" the company website, the more other Facebook users will become aware of the brand.
  2. Another good technique that has helped countless companies is by using the strategy of "fans only" content. This is when a company encourages customers to sign up or click on the "Like" button to gain more exclusive access to a company’s products or services. The feeling of being part of something exclusive has always been a clever marketing technique.
  3. You can now link Youtube videos and content directly to your Facebook page. This has become a popular way to share interesting information and news on relative topics.
  4. You can also create coupons and promotions using the Facebook page. Periodically put things on sale and discounts for first-time customers. This will ensure increased traffic flow to your page.
  5. Many Facebook business pages now use a "reviews" section, where customers can submit their own reviews of your business.
  6. Linking blogs and newsfeeds straight to you Facebook page has become popular. Customers can choose to subscribe or get updates immediately when you post a new blog or news.
  7. Facebook now is compatible with "LinkedIn" and "Twitter". Keeping all the Social Media connected!

Why use Facebook for business?

People have the power to comment on your brand, product, or company, and get the word out to a great number of people much more efficiently through social media marketing, such as Facebook.

Facebook has recently become openly invested in helping businesses succeed by creating applications and features designed for businesses to help get there name out there.

Some Reasons why you should use Facebook for your business:

  1. Facebook is communal and more group oriented, while other social networks (like Twitter) are more suited for 1 on 1.
  2. Facebook reveals popularity. It uses the "word of mouth" technique, which has been found to be twice as effective at driving in results as traditional advertising!
  3. Your page displays the number of Likes/Fans you have, and every time a user interacts with your page, that interaction instantly shows up on that users news feed for everyone they know to see. This leads to greater exposure using the "word of mouth’ technique.
  4. Facebook can be used for new customer acquisitions, and provides an opportunity to find customers that you may not have otherwise discovered

Who should be using Facebook for business?

Facebook should be used by both big and small businesses of all types.

Just some of the types of businesses that should be using Facebook:

  1. Restaurants
  2. Retailers
  3. Ecommerce sites
  4. Media/News/Blogs
  5. Destinations
  6. Charities

Where would you use Facebook on your website?

The "like" button has become a popular feature for linking Facebook to websites. It can be used as a link to the Facebook page, and as a way to grow the number of users on your Facebook page. Facebook provides you with the proper coding and instructions for introducing this feature to your website. It is strongly recommended that the "like" button and Facebook link is best used on your index or homepage, where it can be clearly located and accessible.

When to use Facebook for business.

Start using Facebook for business immediately! Begin by planning out a couple basic goals you’d like to achieve by using Facebook for your business, and then get to work!

How do I get started?

At Coastal Web Services, we offer training for all social media use for businesses. This includes account setup with basic information, and training on where everything is located and how to use it. Contact us now at 800-566-1468 or email us to get started!